Steve Wilhite, the creator of the Graphics Interchange Format and the world’s first animated GIF of a rotating globe in 1987, said that “The Oxford English Dictionary accepts both pronunciations. They are wrong. It is a soft ‘G,’ pronounced ‘jif.’ End of story.”
The BASE in BASE jumping, is an acronym that stands for the four categories of fixed objects you can jump from including a building, antenna, span and earth.